The time to rock the fashion world is during college. At Ahmedabad One identifying the needs of the younger generation #FreshToCollege campaign was launched. Bloggers like Bhoomi valecha, Juhi Bansal & many more took to the mall to curate looks for the college fashionista. Bloggers curated some really cool and simple looks that could be replicated by many.
Retailer Participation : Brands like Adidas, Asics, Global Desi, AND, FCUK, etc. participated in the campaign.