Hotter climate implies a change in wardrobe and upgrading it with lighter hues. At Ahmedabad One with #SummerVibe campaign the mall brought in unique shopping experience in terms of latest fashion & trends. The campaign witnessed fashion show for kids & adults. The objective was to promote fashion and the looks curated from the featured brands bringing out the latest trends & hence positioning the mall as “International Fashion Destination”.
Retailer Participation: More than 25 brands participated in the campaign. Brands like Raymond, Crocs, Gant, Allen Solly, Regal, Colorplus, Iconic Kids, MotherCare, Mufti, Nautica, VeroModa, Madame, BeingHuman, Chemistry, etc. featured their looks during the campaign.